Catalina
Beckhoff
Interim Management · Operational Transformation
International Business Development
I support companies in complex operational situations — where growth, change, international expansion or new technologies require structures that can carry execution.
My work begins with analysis: Where is the actual problem? Where does friction arise? Where is clarity missing?
From there, I create structure, translate complexity into concrete next steps, and bring execution back into motion.
Get in contactInterim Management
Temporary operational leadership in complex, critical, or unresolved situations. I take responsibility, stabilise ongoing processes, and create structures that enable a clean handover.
Operational Transformation
Analyse und Neuordnung von Strukturen, Prozessen, Rollen und Zusammenarbeit. Der Fokus liegt nicht auf dem Organigramm, sondern auf der tatsächlichen operativen Realität: Wo entstehen Reibung, Unklarheit und Blockaden?
AI & Change
Supporting AI implementations as organisational change projects. The focus is on value creation, communication, role clarity, acceptance, and the connection between management, business functions, and technical implementation.
Business Development & Expansion
Building new business units, markets, and operational structures. From market analysis, partner and stakeholder alignment, legal and organisational foundations through to initial operational implementation.
Analytical clarity. · C-level communication. · International business development.
Catalina Beckhoff has more than ten years of experience in international business development, C-level-adjacent analysis, and the development of new corporate structures. Her professional foundation lies in international service, recruiting, and workforce structures, with projects in Germany, Austria, Belgium, and at group level.
She has analyzed markets, margins, business models and expansion options, developed decision-making materials for management, the Group CEO, CFO and Supervisory Board, and supported new business units from strategic rationale through to operational structure. This included business cases, investment rationales and the presentation of market-entry and build-up logic at C-level.
Her focus is on situations in which economic direction, operational reality, people and structures no longer fit together cleanly. She identifies where friction, ambiguity or inefficiency arise, and translates complex starting points into clear decisions and actionable implementation steps.
In addition to her work within corporate groups, she has also been entrepreneurial since 2021 — including through a civil-law partnership, an online shop for training tools, and her own consulting projects. This perspective complements her experience in larger organizations with direct entrepreneurial responsibility, customer contact, and pragmatic implementation under limited resources.
Academically, she combines a Bachelor of Science in Biology with a Master of Science in Management. In addition, she brings training in business coaching and agile project management, as well as research experience at doctoral level.
Education
Bachelor of Science, Biology
Master of Science, Management
Professional Development & Research
Business Coaching
Agile Projectmanagement
Research experience at doctoral level
International conference contributions
Core Areas
C-level Analyses
Business Cases & Investments
International Business Development
Transformation & Organisational Development
Experience Context
Dienstleistungsstrukturen
Personaldienstleistung & Recruiting
Workforce-Modelle
Internationale Gruppenstrukturen
Geographic Scope
Germany · Austria · Belgium
Europa / International
Languages
German · English
2023 – 2026
ASAP HR · Vienna
Managing Director · expertum Austria
Building and leading the Austrian entity from market research through scaling to five locations. Development of the market entry strategy, preparation of the investment case, and presentation of the Austrian market entry to the supervisory board.
Responsibility for the legal and organisational structure, team build-up, operational management, and stakeholder management after approval. Translation of the group strategy into a viable local market logic and positioning of the company as a point of contact for international companies entering the Austrian market.
2021 – 2023
ASAP HR Group · Europe / International
Director International Business Development
Group-wide responsibility for international business development, cross-border strategies, and C-level analysis of markets, margins, business models, and expansion options.
Development and scaling of an international recruiting unit with structures in Poland, Belgium, and Germany. Within seven months, it developed into one of the group’s highest-margin units. Initiation and strategic preparation of the market entry into Belgium.
2019 – 2021
expertum GmbH · Germany / ASAP HR Group
Key Account Director → International Business Development
Strategic management of major industrial clients, including E.ON, ThyssenKrupp, LANXESS, and Boehringer Ingelheim. Gradual expansion of the role into group-wide analysis, strategy, and business development mandates.
Development and presentation of a market and margin strategy to the Supervisory Board, Group CEO, and CFO. Regular participation in international General Directors Meetings, as well as responsibility for initial international business development and expansion projects.
2015 – 2019
International staffing group · NL / DE / BE
Project Manager → Regional Office Manager
Taking over and stabilising a dysfunctional regional office at the age of 23. Responsibility for up to three offices, more than 300 external employees, around 15 permanent employees, and the P&L of the regional units.
Leadership and training of employees, coordination of large-scale staffing operations with up to 500 employees deployed per day, and rebuilding key client relationships after a loss of trust. Regular reporting to German management, participation in international events, and presentations with contact to the international board.
Seit 2021
Trainingtools GbR · Online-Shop / Consulting
Co-Founder & Consultant
Co-founding and development of a GbR with an online shop in the field of training tools. Parallel consulting projects at the intersection of organization, communication, leadership, and structural clarification.
The activity adds an entrepreneurial perspective to her experience in corporate groups: direct responsibility, own clients, product and shop development, and pragmatic implementation with limited resources.
Reference
"Ms Beckhoff possesses excellent specialist knowledge, with exceptional depth even in adjacent and peripheral areas. Thanks to her outstanding ability to grasp complex matters quickly, she was always able to accurately assess difficult situations immediately and rapidly develop excellent solutions."
Employment reference · expertum GmbH, 2026
Inquiries
welcome.
If you have a specific matter in mind — a project, a situation, or a question — please feel free to get in contact. I will respond shortly.
catalina@catalinabeckhoff.com
Frankfurt am Main · Germany